It can be slightly overwhelming to keep track of the advancements in tech these days. With technological advancements comes customer expectations.
Here are 4 ways to keep your company current, relevant, and up to date!
1. Web Presence
This may seem like an obvious choice, but many companies have outdated websites. This does not help the website perform well by SEO (Search Engine Optimization) standards. You may want to spend some time optimizing your company website to get the more views.
SEO can be tricky, especially if you do not have a marketing team. However, you should focus on keywords for your business. What does your business sell? Do you offer equipment leasing and financing?
If a person clicks on your website, will they understand what you sell/promote immediately?Update your landing pages to reflect your business brand.
You want your business to show up in a Google search whether your business focuses on bounce houses, photo booths, or forklifts. Stand out from the crowd. Create a “Google Alert” that notifies you when an article/story is published in relation to your business to keep up your company current.
2. Quick Customer Service
Many companies, especially financial institutions, have begun to implement technology to improve their customer experience. Quick and efficient service is the name of the game.
Cash is becoming obsolete for the millennial generation. Your business should be accepting all forms of payment. If you do not have a brick and mortar location, mobile payment readers and attachments have made it easy to accept debit/credit cards (like the Square credit card reader).
Face-to-face business transactions are also few and far between. Many customers expect online submission forms, online scheduling, and email invoicing. Many retail businesses allow customers to email their receipts to the address on file. This is more efficient for customers, as there is an electronic paper trail for record keeping purposes.
I’m sure you’ve heard the phrase, “If it’s not broke, don’t fix it.” Well, getting comfortable and complacent in your business will not increase revenue! It’s easy to do things exactly how you have been doing them. However, implementing change within your business can only benefit your company!
The FinTech sphere is all about reinvention – and disruption. It is important to find new ways to improve your business and increase revenue. Your goal as a business is to last! Adaptation is a key concept in business development.
Research what your competitors are doing. What are they doing successfully? Restructuring your business model to align with expected trends will give you an edge over the competition.
4. Streamline Your Business
Business owners are in constant search for ways to streamline tasks so they can focus on the big picture. Why should you be spending your time focused on tasks that aren’t growing your business? Many of these tasks can now be automated.
If someone on your team manages your social media, HootSuite or Buffer are great options for scheduling posts across all channels. Continue to create relevant content to post to your social media channels, as this is where many consumers spend their time!
Shopify allows you to create your own eCommerce site. This tool will allow you to create an online store to sell your products. You can accept credit cards, track orders, and organize your products.It’s designed to be “on the go” if you do not have a storefront and is easily integrated with your POS (Point of Sale).